The Badass Economy

Even though we already have our fair share of coined economies(Sharing Economy, Connection Economy, Thank You Economy, to name a few), I feel compelled to add another, because why not.

I dub it: The Badass Economy.

As a millennial, my main criteria when looking for a job is the degree of impact I will be able to make on the world, the amount of training available, and amount of challenge the job presents. Essentially, I am looking for a job where I will be more badass each day.

Obviously, employers are looking for only the most badass employers. The whole purpose of the interview process is to answer the question: is this person badass?

Companies even have formal badass ratings given to them by investment banks: their valuation.

Finally, consumers buy products for the sole purpose of becoming more badass. Those new clothes put a pep in our step, that new gaming machine renders pixels just a little faster, and obviously we all want to lose 10 pounds of fat and gain 10 pounds of muscle without breaking a sweat.

Even beating a level in Candy Crush leaves us feeling just a tad more badass, it even compels us to tell our friends on Facebook exactly how badass we are. Speaking of Facebook, social networks even have more metrics to determine your badass rating: number of friends, followers, and they even allow the "influencers" to have their own fan pages and verified pages(obviously, they are so badass that people would want to pretend to be them).

Okay, maybe some of that was a stretch, but there are definitely worse goals than making ourselves and the world around us just a little more badass.